Resources for helping understand why you have a media buzz.
New resources added monthly-ish
Display advertising is what you see on websites. Click this article to understand why it has become so insidious and is not going to go away.
These facts are trivial, but fascinating and may give you insight into something, but if not, it's just fun stuff to think about...for a second.
The playbook for reaching more people with more ads in more places. With $64 billion being spent in 2011, you don't stand a chance of escaping.
Older data, but relevant to show just how much advertising we're exposed to daily. For example, four hours of television programming contain about 100 ads. Multiply that out by how many hours of television you watch (5 hours on average and yes, having the news on in the background counts), and you get a pretty good idea of why you feel conflicted or confused when making decisions.
According to the author of this article, (Professor Sut Jhally, Ph.D.), "20th century advertising is the most powerful and sustained system of propaganda in human history and its cumulative cultural effects, unless quickly checked, will be responsible for destroying the world as we know it." I think that's dramatic enough to get anyone's attention.
A lecture by Dr. Sut Jhally on the film by the same name.
In case, you don't want to watch the film or the lecture, here's a summary.
If you are interested in the film, but can't find a showing, here is the transcript.
Free will to decide, particularly at the last minute, is much less limited than previously thought. That's the good new. On the other hand, there is a point of no return, after which movement is no longer possible, which reinforces the point that you need to know why you are choosing to act or not act in a particular way.
Graphic representations of who owns what and truly how few there are. Particularly informative if you eat organic like I do or just want to know why everyone seems to be on the same page-- it's literally the a handful of people making the decisions.
Ever wonder why your child won't eat what you cook at home, but devour tasteless food that's wrapped in a fast food container?
This study came out before 9/11, which completely ramped up the fear factor in the news and all advertising. Incentive to stop watching, calm down, and take back control of your thinking and your life.
How advertising pharmaceuticals directly to patients has created "aggressive" patients demanding drugs. Although this is a report from NPR, be sure to wear your critical thinking cap while reading. The doctor could say no, but what isn't discussed is the money doctors make on prescriptions and the direct to doctor advertising that takes place.
Although the website is a little "woo-woo," and some comments are really close to being off the rails, the suggestions for keeping your mind in check are valuable and overall, it's an easy read with an interesting video clip of newscasters.
Peer-reviewed journals and publications were supposed to set the bar for honesty, integrity, and truth. Not so much. Here's a theory why this has happened. In other words, question everything regardless of where you read or hear it.
From the woman who knows the most about mobile advertising, a report on how much it has grown and how it will grow even larger. Mobile advertising is on your phone and other mobile devices.
This wonderful site provides the pros and cons of an issue. You decide whether prescription drug ads are or are not creating aggressive patients or better informed patients.
This is an American Psychological Association 2004 report. One finding: children view over 40,000 commercials every year. If you're wondering whether you stand a chance as a parent, you are right to worry. Do you get your child's full, undivided attention for approximately 3 minutes 40,000 times in a year?
The premise is sound-- too few players in the media arena means there's no democratic discussion; however, the presentation of this isn't as entertaining as many controversial topics and the author of the book by the same name isn't convincing for how to solve this particular problem. It is an older show/book 1999, and comes across as incredibly naieve today however true it may be that democracy struggles without the voices of everyone.
More programming from NPR on advertising directly to patients.
NPR's counter argument that maybe the doctors are driving decisions when it comes to health care. The question remains as to what influences their decisions.
This is from 2009, but if you're curious about why your child is a picky eater, this will explain it. 1 out of 5 commercials your child views (remember it was 40,000 per year in 2004) is for food, which equates to about 5.2 every hour.
If you feel like the television is sucking the intelligence right out of your brain (or a family member's, friend's, etc.), you may be right.